I’m reluctant to ‘harp on’ to you about Branding. You know how important developing and promoting a personal Brand is. But what about a Brand for your Team?

If you are team teaching, or do anything else in a team, your collective brand is extremely important. Remember the WHOLE is greater than the sum of the parts.

Do you who remembers who Mr. Gibbs, Mr. Cotton, Marty and Bo’sun were… How about Ragetti, Pintel, Grapple, Jacoby, Koehler, Mallot, Scratch, and Twigg? (I didn’t even know some of them had names until I found them.)

But I bet you remember the Pirates of the Black Pearl: the cursed pirates!

What a powerful Brand that ‘team’ of pirates has!

REMEMBER TO BRAND THE TEAM

I found a great article from earlier this year by Nicole De Falco (a freelance copywriter and instructional designer). She outlines how branding can increase longevity in a corporation in recessionary times.

“Astute leaders secure their team’s reputation as a vital asset to the organization by incorporating a team branding campaign into their overall management strategy.”

That is great (practical) advice for any team.

She goes on to explain how helpful a Team Brand is: it promotes consistent behaviour and it helps ensure everyone can communicate the value of their team. Think about how important that is. If your Brand is clear and concise everyone can clearly (live it and) communicate it, then promoting the Team Brand can become second nature.

BRAND TO RESONATE WITH THE AUDIENCE

A presentation by Charlie Sislen from Research Director, Inc. focuses on the Branding of a Sales Team; however, contains some applicable lessons for us. The main lesson is to be audience driven. (I’ve written other posts on being audience driven.)

Charlie illustrates the difference between the potential target audiences in the Broadcast industry. Radio stations sell their product to consumers (listeners) AND they sell their ‘reach’, their marketing capacity, to other businesses. Clearly, they need to brand themselves differently for each of their audiences.

Remember to ask yourself:

  1. Who is your target audience or do you have multiple target audiences?
  2. What value do you provide to them? (Or what pain do you help them avoid?)
  3. How is our team better than any one individual (from our organization or the competition)?

Once you develop your Brand… and perhaps a logo…

THEN SPREAD THE WORD

And this doesn’t have to be complicated, you don’t need a jingle.

Yoho, HOIST the Colours!

HOIST YOUR Colours – PROMOTE YOUR Brand!

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Creative Commons Image by Cayusa

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